Social Media Marketing

Linking Business Strategy and Social Media





Looking at the Challenges of Calculating ROI

Determining the Cost of Social Media

Defining ROI

The ROI stands for return on investments, the definition of ROI is “value an organization derives from investing in a piece of marketing activity” (Wise, 2017).



Calculating Social Media Marketing ROI

-Define measurable goals

-Assign a value to each action

-Calculate the costs of your efforts

-Determine ROI

Determining the Financial and Non-financial Benefits of Social Media





Wise, L. (Producer). (2017). Social Media Marketing: ROI [Tuitorials]. Retrieved November 30, 2018, from

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