Social Media Marketing

Linking Business Strategy and Social Media     ( Looking at the Challenges of Calculating ROI Determining the Cost of Social Media Defining ROI The ROI stands for return on investments, the definition of ROI is “value an organization derives from investing in a piece of marketing activity” (Wise, 2017).     Calculating Social Media […]

Read More Social Media Marketing

Thought Leadership

Introduction Thought leadership is an invaluable factor of authority. Which is particularly important because people overlook it and assume that it only applies to people with personal businesses or possess specific credentials. Workers considered as though leaders either on or off the job dramatically improves their value with time, they help the situation by becoming […]

Read More Thought Leadership

Google AdWords Essentials

The internet has emerged to be an important part of our livelihood due to its ease of acquiring information, products and services. Advertisers now have a reason to smile due to AdWords as a tool for advertisement. This is because the platform offers the possibility to buy ads. Ads usually appear where all search results […]

Read More Google AdWords Essentials

Content Marketing Foundations

Content marketing can be one of the most challenging process to comprehend. This happens because of the unpredictable nature of the targeted audience, in regard to their experience and the type of business (Rothman, 2017).  In this case, it is advisable for any person to create valuable, relevant content; which can easily attract, acquire, and […]

Read More Content Marketing Foundations

Marketing Copywriting

Marketing is one of the most important functions of a business, as it must be appealing to customers. The video discusses how copywriting can be used to sell brands and increase a company’s market share (Lurie, 2014). Marketing campaigns can take advantage of different forms of copywriting to save costs. In addition, the video outlines […]

Read More Marketing Copywriting

The Journey Begins

Thanks for joining me! My name is Leslie Stogryn and I am a third year business student at Northern Alberta Institution of Technology. This blog will follow part of my journey in my Social Media Marketing course. I hope you enjoy.  

Read More The Journey Begins